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Retail
Nutritional Advisors
Alpha Nutrition Formulas |
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Use with the Alpha Nutrition Program
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Over 100 million North
Americans need nutritional therapy.
Problems in the diet contribute to or cause the most common health problems in our society. We have discovered that people working the health and natural food industry are unusually motivated to help their customers find solutions to their health problems. We want to help you help your customers. We believe that well-informed people can solve many of their own health problems. Our goal is to promote self-responsible health care. Too Many Products; Too Many ClaimsThe problem is that nutritional ideas are too numerous and are often contradictory. Too many products complete with many claims that are difficult or impossible to substantiate. Often, it is the personal experience of the storeowners or employees that decides which products are available and which products sell. Advertising and promotion are inherently misleading and never adequate sources of reliable information. What is true? Who do you believe? Your recommendations are importantYour customers will often have ideas of their own and will be responding to advertising claims. You often have just a moment to give direction and advice. Many customers want to solve a problem - they will often ask you what is the best product for problem X. Your advice is likely to influence their purchase decision and if it works, they will be back to thank you and buy more. If the product you recommend doesn't work, you will probably never see them again. Only the Best Products Will EndureWe believe in a free market place where all ideas are welcome. At the same time, we believe that good information and a sound scientific basis for this information should be readily available so that the customer is well informed and is likely to find the solution that they are looking for. Only well-informed customers will learn to buy only the good products and let all the others disappear into the limbo from which they came. You can bet that of all the health-related products in your store today, less than 10% will still be around in 10 years and perhaps less than 1% will prove ultimately to be useful. Partners in Knowledge. We are undertaking a new initiative to work with retail health advisors as Partners in Knowledge. Alpha ENF, PMX and DMX come from a 30-year tradition of applying scientific research in clinical nutrition. Alpha nutrient formulas need to be explained to be effective. You can very helpful if you are willing to go that extra mile to be knowledgeable and informative. We have developed a list of specific conditions for which
each Alpha formula is helpful. You can recommend Alpha Nutrition formulas and
their supporting literature with complete confidence that they are
scientifically based and technically correct.
Alpha ENF and PMX - The Basic Applications You need to know the basic applications for Alpha ENF. The list is rather long for a good reason. Alpha ENF is a complete nutrient formula and can replace food or supplement food in variety of ways. In any situation in which eating is difficult, food intake is reduced or eating causes symptoms, Alpha ENF becomes very useful. Anyone who wants to reduce their food intake or fast should consider using Alpha ENF to replace the food they are not eating. Meal Replacement & Food Holiday Alpha ENF supplies generous amounts of nutrients and may be used to replace meals or added to a regular diet to boost nutrient intake levels. Alpha ENF can be used in any circumstances where food intake is limited or difficult or where digestion is impaired. If eating is difficult or uncomfortable because of injury, dental work, oral surgery, or diseases of the digestive tract, the formula can provide complete daily nutrition. In many digestive tract diseases, Alpha ENF can supply partial or complete nutrition with a minimal digestive effort and little risk of food allergy or intolerance. Alpha ENF has been useful is supplying nutrition to the elderly and infirm who have difficulty eating or who have lost interest in eating. Alpha ENF is also useful when appetite is reduced and food intake is inadequate. Nutrient intake can be quickly boosted by adding Alpha ENF to a fruit juice and will often be tolerated when other foods are not. Alpha ENF can promote weight gain in the malnourished person. Alpha ENF contains carbohydrates, amino acids, and all the vitamins and minerals needed to maintain health. Alpha ENF contains essential fatty acids and can be used as complete meal replacement. The amino acid content of Alpha ENF will supplement or replace dietary protein. Alpha ENF can be added to fruit and vegetable juices to make complete meals of simple beverages and can be added to soups, or puddings after they have been cooked to increase their nutritive value. Nutritional SupplementThere are many situations when nutritional supplementation is desirable. You may be tempted to recommend a collection of supplements to provide all the nutrients that might be required. When many different tablets or capsules are involved, the cost goes up and compliance goes down. Alpha ENF supplies all the nutrients in one formula and can solve many nutritional needs in a simple, cost-effective manner. The high nutrient density of Alpha ENF can be used strategically to support nutrition whenever nutrient or caloric deficiency is a concern and can curb appetite when weight loss is the goal. Introducing Alpha ENF to a New CustomerTo interest a new user you may have to overcome any resistance to the unfamiliar features of the formula. The chief complaint may be that Alpha ENF smells "bad". Yes, you can smell the nutrients - smell B vitamin tablets or capsules for a comparison. Smell is very subjective and if the truth were known - Alpha ENF doesn't really smell "bad" - it just smells "nutrients" and to regular users this becomes a "good" smell. We do take smell aversion seriously, however, and recommend that Alpha ENF be served in a covered container and sipped through a straw if someone finds the odor offensive. The best way to start taking Alpha ENF is to mix the formula in juices. Alpha ENF disappears into most fruit or vegetable juices and will generally not be noticeable or will enhance the flavor. Compare Coffee and Alpha ENFIs it really that difficult to explain how to use Alpha ENF? Is Alpha ENF really that strange or difficult? Let's put this into perspective. Imagine that you are going to recommend coffee to a customer who has never encountered it before: You have to explain that coffee is a brown powder made from beans grown in South America; that you have to brew with hot water in a special pot or you offer them alternative methods of brewing and quote prices for the different coffee makers. You tell them that they can use different amounts of coffee and different brewing methods to alter the concentration of the coffee. You explain how to serve it and offer them the choice of adding milk or sugar or honey. You have to warn them that the coffee contains stimulant drugs; they might become tremulous and anxious; they might have heartburn or stomach pain, possible a headache; their heart may race and their blood pressure may go up. You have to warn them not to drink the first cup in the evening or they may not be able to go to sleep. If you are conscientious advisor, you will go further and discuss what long -term use might be like and warn them of excessive or prolonged intake of coffee; you will need to warn them about coffee addiction and describe the withdrawal symptoms if they stop daily intake abruptly. You can see that selling coffee for the first time could involve you in real complexity and health issues that are potentially grave and serious. Compared with Coffee, Alpha ENF looks and acts like an angel - it has few or no adverse effects. It is easy to explain - it is simply a bottle full of nutrients with nothing else added; no drugs, no unknown chemicals, no pesticides or other pollutants. Alpha ENF is straightforward. Mixing Alpha ENF is rather simple - the best way is to add three tablespoons to 2 cups of fruit juice in the blender and then drink slowly. It does not taste bitter as coffee does; it does not require milk to reduce its stomach irritating effects; it does not require extra sugar. You can just mix in water with a spoon - but then it takes a little extra effort because some of the nutrients do not go into solution- they tend to float but within a minute or two, the solution is ready to drink. Alpha ENF is easier to mix in hot water and easiest to mix in juice with the blender. Supporting LiteratureAlpha Nutrition Manual; the use of Alpha ENF is incorporated into our complete diet revision system and its use is carefully explained in Alpha Nutrition Manual. A professional edition is available for therapists and a client edition is available to guide clients who are doing the program. The program is currently available through our internet site. eMail support is available Internet Support You can obtain detailed information about Nutrition, Alpha ENF, Alpha PMX, the Alpha Nutrition Courses & Programs and all the food-related diseases at our website. Courses are offered and support is offered by email. Your health services can be listed on the website and you can participate in a growing professional network by sharing ideas, and case management problem. The information is comprehensive - take advantage of more than 800 pages of text available online. The Alpha Nutrition ProgramThe Alpha Nutrition Program addresses the need for better information, and better techniques for restoring and maintaining health. An educational model is used. People understand that problems in the food supply and the environment are hurting them. They are ready for better information but they often get advertising and product promotional material instead of responsible, specific instructions how to help themselves. Alpha Nutrition resolves this problem with clear, explicit, easy to understand instructions. |
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